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| How To Sell A Million Copies Of A Book In China |
By:
chinamaze.com |
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As Chinese economy and private business grow rapidly, books on western company management and leadership strategies have been on the list of top sellers in many bookstores. However, it is discovered recently that a lot of the best-sellers are bogus books.
Execution Ability, a popular series of seven books written by "famous Harvard professor Paul Thomas", turned out to be bogus. "This professor and his books are now very famous in China," said Jiang Ruxiang, general manager of Beijing Zion Consulting Co., Ltd. Jiang discovered that there is no such a professor Paul Thomas at all.
Another example is a book titled "No excuse", with fake American writer and fake New York Times review as "The most perfect reading for company employee training". It was the best-selling management book in 2004 with sales of 2 million copies.
Jiang and his company has been engaged in fighting bogus books for a year. Earlier in 2005, the company published a list of 100 bogus management books in China. Many famous Chinese publishing houses were found on the list.
To make a bogus book, a company would first choose a topic and outsource the writing to one or two people (very often students) at a very low price (5 dollars for 1,000 words), or just copy from other sources. Then the book is packaged with fake writers and honors and published by publishing houses who trade book numbers at price of around 2,000 dollars. Examples of "honors" include "2003 No. 1 sales on Amazon"; "Endorsed by U.S. Land, Navy and Air Forces."; "Every U.S. government employee has a copy", etc.
Source: Oriental Outlook (瞭望东方周刊) and CCTV |
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